SsangYong is known for producing a range of vehicles that are known for their ruggedness, durability and off-road capabilities. Some of the brand's most popular models include the SsangYong Rexton, SsangYong Korando, SsangYong Tivoli and SsangYong Actyon. SsangYong is also well known for its sporty "Musso" models, such as the SsangYong Musso Grand.

One of the key features that sets SsangYong apart from other automakers is its focus on off-road capabilities, durability and advanced technology. SsangYong's vehicles are designed to tackle a wide range of terrains, from rocky trails to deep mud, and are built to withstand harsh conditions while providing advanced technology and safety features. The brand also emphasizes on space and practicality, with many of its models featuring spacious interiors and ample cargo space.

In recent years, SsangYong has been investing in the development of electric and hybrid vehicles, such as the SsangYong e-SIV, as part of its goal to reduce its environmental impact and to offer more sustainable options to its customers.